Your marketing. Connected to the next move.

The AI Operating System for Commerce. Three engines bring together creator activity, consumer conversations and the full commerce mix. The GTM Decision Engine turns that intelligence into the next move.

Four helmeted riders approaching a Renaissance bridge

See the whole mix. Choose the next move.

Brand and performance work together. Your decisions should, too. The Commerce Command Centre brings specialist intelligence into one commercial conversation, so each channel is considered in the context of the growth you need.

The Commerce Command Centre.

Three engines that see commerce. One decision engine that helps your team steer it. Connect what is happening in your market to where you invest, what you activate and what you learn next.

Competitor information, MMM findings and insights from all three engines come together in the Commerce Command Centre. Understand the evidence. Choose the next move. Learn from the result.

The GTM Decision Engine.

Understand what drives growth. Choose where to shift spend, how to respond to competitors and which creator opportunities to support. Learn from the result and move faster.

Agentic consumer intelligence

AI hosts and digital twins, trained on your brand. Turn product conversations into conversion, and put consumer insight to work in live commerce.

AI hosts answer product questions and guide the purchase. Digital twins help you test the message. Feed what consumers ask and buy into your creator briefs and commerce decisions.

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A shopping conversation reveals three product options Which option suits my needs? Let’s find the right fit.

Creator economy intelligence

Track hundreds to thousands of creators and competitors live. Connect creators to commerce, identify incremental sales and scale the winners.

Creator → SKU → retailer → transaction. See which relationships drive commerce and how a competitor’s creator investment performs before your next QBR.

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Full Commerce MMM

Leapfrog legacy MMM with the full commerce mix. Get findings in 2–6 weeks and simulate where your next dollar will work harder.

Measure brand, creators, retail media, trade, price and distribution together. Granular analysis and an agentic interface help you assess the result, compare allocations and simulate the next investment.

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Understand what works.

Understand what contributes to sales and where investment reaches diminishing returns.

Choose the next move.

Compare spending scenarios against your objectives and constraints. Choose the action your team will take.

Learn and move faster.

Review what happened, feed the findings into your next decision and improve the plan as you learn.

Compare the choices.

Compare what a different mix of brand, retail media, creator and trade investment could deliver. Connect the recommendation to your commercial priorities before putting it to work.

InvestmentModeled responseScenario AScenario B

From evidence to an operating decision.

The purpose is faster execution and replanning. Compare a recommendation, decide what to approve and review what happens next.

Specialist delivery. Senior accountability.

AI Catalyst curates and coordinates the solution with you. The selected partners handle data, technology and implementation. Together, we keep the work tied to the business question and make the handoffs clear.

See how we work
Diplomats and courtiers in a Renaissance arcade, adapted from Carpaccio

See the signals.
Choose the next move.

Start with the commercial question.

Tell us what needs to be understood, measured or moved next.

[email protected]416-270-0132Toronto, Canada

Email or call to start a conversation.

A focused engagement.

Work directly with senior operators in a focused pilot. Full Commerce MMM delivers initial findings from your market and data in 2–6 weeks.

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