Full Commerce MMM
See what drives sales across the full commerce mix. Compare the next allocation before you commit.
Your MMM was built for a world that no longer exists.
Legacy MMM was built for marketing: TV, print, social, digital, search, radio, OOH and shopper. It delivers insights in 8–12 weeks, after the market has moved. It wasn’t built for retail media, creators, TikTok Shop, LTK and Amazon.
Full commerce. Every investment.
Retail media, creators and new shopping platforms have changed the mix. Full Commerce MMM brings media, trade, pricing and distribution into one view, while keeping each investment visible.
- Brand media
- Performance media
- Social media
- Shopper marketing
- Creators and influencers
- Retail media
- Trade promotions
- Trade displays
- Shelf price and distribution
- Fixed trade spend
Assess. Recommend. Simulate.
Ask what happens if you move $500k into retail media. Use an agentic interface to assess the findings, compare a scenario and examine the recommended allocation.
Get the explanation alongside the analysis, so your team can challenge the recommendation and decide what to do next.
The questions your board is asking now.
- If I move $1M from trade promotion to retail media and creators, what happens to revenue and share?
- What is the true ROI of creators, TV, shopper and retail media, in the same currency?
- Are TikTok Shop, LTK and Amazon incremental or cannibalising?
- Loblaw Advance, Walmart Connect or loyalty: where should the next dollar go?
Built to leapfrog, not band-aid.
Built for the full commerce mix.
Built in the last seven years, with no legacy platform to patch. Model the investments that shape commerce today, with each spend line visible in one commercial view.
A new level of granularity.
Model media, trade, price and distribution at the level of detail your data supports. See how the full commerce mix works together before deciding where to invest.
The first agentic interface for MMM.
Assess. Recommend. Simulate. Ask “Simulate moving $500k to retail media” and get an answer today. Move from the model to execution without waiting for another presentation.
Legacy MMMMarketing mix only. Insights in 8–12 weeks.
Full Commerce MMMFull commerce mix. Insights in 2–6 weeks. 5–10x return on your MMM investment.
Before we start
What data does the model need?
Typically sales, investment and activity history, plus relevant commercial factors such as price, promotions or distribution. We review availability, quality and the level of detail before agreeing the model scope.
Does the recommendation replace our judgment?
No. The analysis makes trade-offs visible. Your team sets the objectives and constraints, challenges the assumptions and approves the spending decision.
How quickly will we have findings?
Full Commerce MMM delivers initial findings in 2–6 weeks. We review your data, agree the commercial question and build the model around it.
Where should your next dollar go?
Bring the allocation you need to defend. We connect the full commerce mix to a decision your marketing and finance teams can act on.
Tell us what you need to solve ↗