Creator economy intelligence
Creators. Commerce. Transactions. ROI. Bring creator and competitor activity into the commercial view.
You spend 30% on creators. You still measure it like buzz.
Legacy social listening tells you mentions and sentiment. It can’t tell you if that TikTok drove sales at Loblaw last Tuesday. Creators have moved from awareness to commerce: creators → commerce → transactions → ROI.
The questions your CMO is asking now.
Illustrative scenarios
- Which of our 847 creators actually drove incremental sales, beyond reach?
- Our competitor just signed 30 new creators. What did they pay, and what did it do to their share?
- If L’Oréal shifts to micro-creators over TV, are we over-invested in big campaigns?
Built for commerce, not mentions.
Live intelligence. No social listening legacy.
Built in the last three years to track hundreds to thousands of influencers and competitors live. See what is changing while there is still time to respond.
Creator. SKU. Retailer. Transaction.
Connect creator activity to commerce. Identify which relationships drive incremental sales and direct the next investment towards the winners.
See the competitor move before your QBR.
Illustrative scenarios
See when PepsiCo or Unilever signs a creator and how it performed. Turn competitive intelligence into a clear brief for your next move.
Creator intelligenceHow much did our creators drive, and how do we scale the winners now?
Before we start
Will this tell us which creator caused a sale?
Connect creator activity to SKU, retailer and transaction data. Review contribution alongside the wider commerce mix, then test the next investment.
Do we need to replace our agency?
Your existing agency or in-house team can use the findings and test briefs. The engagement is designed around the decision and the delivery responsibilities you agree.
What do we bring to the first discussion?
Your market, category, current creator or social programme, the decision you face and the reports you already use. We assess the additional sources required from there.
Which creator investment should work harder?
Bring your creator programme and the question behind your next investment. We connect the intelligence to a practical next move.
Tell us what you need to solve ↗